Camenzind spends $13 per vote in race
Challenger shells out $8,200 in primary against incumbent mayor.
By Kevin Huelsmann, Jackson Hole, Wyo.
Date: September 1, 2010
Jackson Mayoral Candidate Franz Camenzind far outspent his opponent, incumbent mayor Mark Barron, in the August primary, but polled half as many votes in last month’s primary election.
Camenzind spent approximately $8,200 between June 18 and Aug. 20, according to finance reports filed with the Teton County Elections Supervisor last week.
In comparison, Barron spent roughly $3,000 between May 13 and Aug. 3, according to finance reports.
Spending patterns did not, however, translate into votes.
Barron pulled in 1,201 votes, or about 62 percent of the total vote, during the Aug. 17 primary election. Camenzind received 618 votes, or approximately 32 percent of the total vote.
That means that Camenzind spent about $13.37 per vote in the primary, compared with Barron, whose spending represents about $2.50 per vote.
Camenzind has said in multiple interviews that he sees the race as a David versus Goliath contest and his initial outburst of fundraising and campaign spending seems to confirm that. Barron faces Camenzind in November’s general election.
Compared with Barron, Camenzind’s primary election spending was much more broad. Whereas Barron spent the majority of his campaign money on advertisements with the News&Guide and JH Weekly, Camenzind spent money on thank-you cards, stickers, buttons, banners and design work for a campaign logo in addition to buying print ads.
Camenzind’s campaign coffers received a late boost in the run-up to the primary. Between Aug. 12 and Aug. 20, Camenzind received $1,290 in contributions.
Mayoral candidate Jim Evanhoe, who was eliminated in the primary, raised $250 and spent a total of $275.81 on his campaign. Evanhoe’s spending was directed more toward direct mailing, with a majority of his campaign contributions paying for stamps and flyers.
Evanhoe received 103 votes in the primary.
Heading into the primary, Camenzind had the largest war chest of any municipal candidate. Between May 28 and Aug. 9, he raised $8,525 in campaign contributions. By that same time, Barron had raised $2,100 in individual contributions and Evanhoe had raised $250 in contributions.
In the race for two spots on the town council, town planning commissioner Michael Pruett was the biggest spender.
Pruett plunked down $4,033 in July and August for his campaign, compared with incumbent councilor Melissa Turley, who spent $3,248, and real estate broker Ray Elser, who spent $1,291 on his campaign.
Incumbent councilor Bob Lenz used his own funds to pay for his primary campaign, shelling out $774.87 for advertisements in the News&Guide and for materials for signs.
Elser also ran a campaign that was nearly entirely self-funded. Elser spent $1,291 on his campaign and had raised only $150 in individual contributions.
Turley and Lenz took in the highest amount of votes in the primary election. Turley received 1,102 votes, or about 33.7 percent of all votes, and Lenz garnered 1,045 votes, or roughly 32 percent of all votes.
Elser came in third with 534 votes and Pruett finished fourth among council candidates with 460 votes.
Kevin Petersen, whose bid for council ended after the primary, did not raise any money or contribute any of his own money to his campaign. He received 112 votes.
In the weeks leading up to the primary election, Turley raised the most money of all council candidates. She raised more than $4,500 — including $100 of her own money.