After spending little money in the weeks before the August primary, Jackson Mayor Mark Barron spent big to fend off challenger Jim Fulmer during the general election.

Barron, who easily defeated Fulmer at the polls Nov. 6, spent $5,761 from September to November, according to campaign expenditure reports candidates were required to file last week.

His campaign fund, the biggest part of which was $3,600 from his own pocket, went toward print and online advertisements in Jackson media.

Barron also received donations from Jackson residents Bruce Hawtin and Mark Tarrant.

The mayor earned a sixth two-year term by collecting 68 percent of the vote, compared with Fulmer’s 32 percent. The count was 2,689 for Barron to Fulmer’s 1,274.

Barron had been running unopposed until a week before the Aug. 6 primary. Late in the game, Fulmer announced he would run a write-in campaign to give voters an alternative.

Fulmer said his decision to run was born out of frustration over the new Jackson-Teton County comprehensive land-use plan.

He said town officials deliberately sidestepped putting the plan to a popular vote by passing it as a resolution, rather than an ordinance. State law says ordinances can be overturned by referendum. He also said the plan would force too much density into Jackson.

Barron had been a big supporter of the plan and of adopting it in a way that precluded a citizen revolt.

Fulmer managed to raise $1,535. Much of it came from Justin Adams, co-founder of Save Historic Jackson Hole, who gave $1,000 to Fulmer’s campaign in October. Fulmer spent $1,452 on yard signs and radio and newspaper advertisements.