Three apply to serve on lodging tax board
By Kevin Huelsmann, Jackson Hole, Wyoming
September 29, 2012
An opening on the Jackson Hole Travel and Tourism board has attracted three candidates.
Frank Lane, Joe Madera and Dina Mishev have applied to serve the remainder of Jeff Golightly’s term. Golightly resigned to become executive director at the Jackson Hole Chamber of Commerce.
Lane is director of sales at the Lexington at Jackson Hole; Madera is general manager of Homewood Suites by Hilton; and Mishev is editor of Jackson Hole Magazine and a freelance travel and lifestyle writer.
The lodging tax board oversees spending of several million dollars from a 2-cent sales tax on lodging. The board promotes Jackson and tourism in the valley, concentrating on winter and the shoulder seasons.
Lane said working as director of sales and marketing at the Lexington has allowed him to keep up with trends in the resort business and track emerging markets.
“I am well-versed in the art of off-season promotion and have been active in special-event promotion and planning,” Lane said in his application. “I have produced and promoted concerts at Snow King and, as a part-president of the volunteer firefighters association, I oversaw the planning and hosting of our annual Fireman’s Ball.”
Lane, who serves on the START Bus board, said he represents many interests, both as a business owner and long-time resident.
“I believe I am qualified to serve on this board because of my long-term investment in our community,” he said in his application. “I have been a Teton County resident for 28 years. I am a homeowner, business owner, volunteer firefighter and active in many community organizations.”
Madera said he wants to represent downtown lodging operators, who have no representative on the board. Madera said he would be a good replacement for Golightly, who managed Togwotee Mountain Lodge before joining the chamber.
“I think it’s important to have someone from the downtown lodging community, which probably drives a large part of the tax,” he said Thursday.
Madera is chairman of the chamber’s marketing committee. He hopes to build a “sustainable, year-round, tourism-based economy based in Teton County.”
Though she doesn’t have a marketing background, Mishev said her writing experience could be a valuable asset.
“I have extensive editorial experience of successfully selling an area as a travel destination,” she said in her application. “As a travel writer, I know what will get the attention of editors, other writers and potential visitors. For over a decade I’ve been pitching and writing articles, targeting visitors of different ages, financial means and interests.”
Mishev founded a nonprofit that gives travel scholarships to people with multiple sclerosis.
“While I do sometimes bemoan our shrinking off-season, I love Jackson Hole and want as many people to enjoy all the things, places and people it has to offer as possible,” she said in her application. “And isn’t that kind of the mission of this board?”
Anyone interested in serving on the board should download an application from TetonWyo.org. Applications may be emailed to Town Clerk Olivia Good-ale at firstname.lastname@example.org. They may also be mailed to Goodale at the town of Jackson, P.O. Box 10687, Jackson, WY 83001 or turned in at Town Hall, 150 E. Pearl Ave. The deadline for applications is 4 p.m., Wednesday.