Distance from the 4th slows valley bookings
By Katy Niner
June 28, 2012
Every week, the Jackson Hole Daily looks at the Jackson Hole Chamber of Commerce’s lodging barometer of bookings for the week ahead, which the chamber compiles on Wednesday afternoons and posts online Thursday mornings. Comparisons are made according to percent change, rather than the difference in percentage points.
Saturday bookings go head-to-head with past Fourth of July weekends, and not surprisingly, come up short.
The Jackson Hole Chamber of Commerce’s latest occupancy survey compares Saturday, which falls four days before the Independence Day holiday, with July 2, 2011, and July 3, 2010, which fell much closer to the celebratory holiday.
As of June 27, 76 percent of rooms valleywide have been reserved for Saturday, a 13 percent dive from the 87 percent occupancy reported for the 2011 and 2010 Fourth of July weekend.
Parks and Moran led this week’s survey with 85 percent occupancy, 12 percent less than the 97 percent booked by this time last year. Downtown Jackson and the outlying Jackson area closely followed with 84 percent and 83 percent occupancy, respectively.
Vacation rentals slumped most significantly. On Saturday, 45 percent of rental rooms are reserved, a 32 percent drop from the 66 percent logged at this time last year.
Teton Village stayed the course — a standout this week — with 77 percent of rooms booked, a mere 3 percent slip from the 79 percent of 2011.